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The Digital Marketing Dictionary

Anchor text is a clickable word or phrase (hyperlink) within the copy of your web page. It is recommended that you anchor text is keyword rich and that it points to relevant content. For example, if you are discussing the Honda Power HS720AA snow blower, don’t just link to Honda’s […]

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The Benefits of Video Marketing

The Benefits of Video Marketing

Video has become a new form of communication More and more people adopt videos to share moments of pride, or merely everyday occurrences. In fact, Facebook video posts increased by 94% in a year, as reported by AdAge! So, if your business wants to remain relevant to your audience and […]

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What is SEO?

What does SEO (search engine optimization) mean

The Internet User Today – Optimizing for a New Generation of Searchers Often times we measure time in the sense of seconds or minutes. So what does a minute mean in digital terms? There are some impressive infographics out there such as the What Happens in an Internet Minute? created […]

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