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Importance of Video Close Captioning and Transcribing

closed captioning and transcribing

The conversation around must-dos, trends, best practices, and tips in the ever-growing video content creation space can be quite dizzying. Nowadays, stunning content alone is no longer enough to carry your business to success. However, you must now consider if your video content is inclusive and accessible. Will it get a favorable search engine ranking? Is the content well-optimized to fit into your target audience’s always-on-the-go routine?

To help with the above-mentioned issues, you need additional tactics to make your online video content more visible. This is where closed captioning and transcribing come into play.

Video Transcription and Closed Captioning

Transcribing your video entails translating its audio into text. Without it, your video relies entirely on audiovisual content to get your message across.

One of the most effective ways to engage with the right clients is by using optimized video content. According to statistics, six out of ten users prefer watching online videos to TV programs.

Real-time captioning and transcription offer a variety of benefits for your business and are effective for reaching wider audiences. Here are a few reasons why they are important in video content marketing and why you should apply them to your business.

Makes Your Videos Accessible

Originally, closed captions were developed to accommodate and offer an equal entertainment experience for the deaf and people who are hard of hearing. Naturally, it makes sense that accessibility is among the leading reasons for transcribing your content. A transcript is the entire plain text document of all the generated captions while captions are the text that accompanies your video and is time-synchronized.

A combination of closed captioning and transcription offers an essential alternative to the 360 million populace globally experiencing disabling hearing loss and nearly 50 million Americans experiencing hearing loss.

In a nutshell, closed captions and transcripts allow them to consume your video content without relying on spoken words, making the content accessible, and increasing your potential clientele, simultaneously.

Improves Indexing for SEO

Unbeknownst to many, closed captioning is a very effective tool in assisting your video content get a higher search engine result ranking. Search engine optimization (SEO) is very instrumental in growing crucial organic leads and visitors that can help with a successful internet marketing campaign. Like websites, videos also benefit from SEO. Optimized videos are much easier to find by users than those that are not.

In the same way that content marketing works for website SEO, closed caption transcription can also improve your video SEO. Search engines operate by crawling through the written content on your website for phrases, keywords, and other written material matching what a user searches.

Closed captioning on your videos provides the same for written content on your video. This is essential because search engine algorithms and bots may not fully figure out your video’s content from the audio content alone.

Writing captions and transcribing allows your video content to be substantially more searchable. Not only can viewers easily find the video content they are looking for, but also search engines can crawl your content, driving traffic to your website. Interactive transcripts allow viewers to search for certain keywords within your transcript and get results everywhere it appears.

Viewers can jump to a particular spot in the video where the keyword appears and watch it starting at that relevant spot. By boosting overall customer satisfaction and user interaction, and experience, your website will get more traffic and potential quality leads.

Engages Prospective Customers Right Away

In today’s world, the media we utilize to consume online content is rapidly changing and so are the different methods of how we avail that media to viewers. For example, videos on numerous social media platforms will autoplay on mute.

So, when you are unable to capture your audience’s attention with audio, you still have another way to do so by using closed captions. Your audience can still be captivated by what is being said, even in the absence of audio. This allows them to become engaged and quickly learn what your video is conveying without turning the audio on.

Offers Viewing Options in Sound-Sensitive Environments

Closed captions offer viewers the option to watch videos in environments in which listening to audio files is impractical. For example, if you are in a crowded street or noisy train, offline captioning can convey the message on your video screen when the audio is obscured. Additionally, viewers can enjoy your video content on mute in quiet environments like the office or library

Nowadays, it is common practice for social media platforms like Facebook, Twitter, or Instagram to autoplay videos on mute. 85% of videos on Facebook are watched on mute, according to research by Digiday. Viewers will not be able to understand your video content in the absence of audio or closed captions.

Other Benefits of Closed Captioning

The importance of using transcripts on your video content cannot be overemphasized. Other reasons for using them include:

  • Easier creation of derivative content such as montages, clips, and reels
  • Enhanced audience comprehension
  • Staying in line with legal requirements
  • Enhanced convenience for translation into foreign languages
  • Improvement of average watch time

Get High-Quality Video Production Service With Transcribing and Closed Captioning In Colorado Springs, CO

You have come to the right place if you are looking for world-class video production service with closed captioning and transcribing for your business. Twelve Legs Marketing is a digital marketing company specializing in video production, SEO, analytics, and digital advertising. Other videos and digital marketing services our expert team offers to clients include:

  • Market research
  • Content creation
  • Social media management
  • Site structure planning
  • Mobile Marketing
  • Copywriting
  • Online Marketing
  • Digital marketing strategy

At Twelve Legs Marketing, we work with several different industries like automotive, government, banking, non-profit, healthcare, and higher education. Our team comprises efficient, innovative, punctual, and positive experts who simply love their work. The high-quality videos we produce are guaranteed to drive more traffic to your business, no matter how big or small.

For more on our services, visit our office in Colorado Springs, CO, or call (719) 649-5738 today.

Animated Video Maker: Find Video Production Company To Take Your Business To Next Level

The most powerful and effective way to engage your audience is through video. It has become an essential component of any marketing strategy, with businesses discovering that it can boost conversion rates, brand awareness, and even customer loyalty.

As a result, the number of video production companies is growing as more businesses recognize the value of creating videos for their marketing campaigns.

The days when only big companies could afford to create professional animated videos are over. Nowadays, small businesses can enjoy the same benefits by hiring a video production company to create stunning animated videos for their websites, social media pages, advertisements, blogs, and other marketing materials.

If you’re not sure where to begin or what type of animation video you require, keep reading for some helpful hints on how to find a video production company to assist you in creating animated videos.

Why do Businesses Need an Animation Video Partner?

Animation Videos Make Complex Ideas Easy To Understand

Animated videos are far more engaging than plain text or images, and they allow you to convey complex messages quickly and effectively. As a result, they are ideal for explaining how-to steps or complex processes that would take much longer to explain in person or over the phone with your team members.

To Attract More Customers

People enjoy animated video clips because they are entertaining and interesting. This makes them excellent at attracting attention on social media, which can result in increased traffic, leads, and sales.

Encourage Action from Your Target Audience

Animated videos can motivate users to take action by providing all of the necessary information. For example, if you have an app that you want users to download, you could make an animated video that shows all of its features and benefits so that viewers know exactly what they’ll get when they install it on their devices.

Boost Your Branding

Your brand is what distinguishes your company from others in your industry. It represents who you are as a company and what you stand for. A good animated video will showcase everything that distinguishes and differentiates your brand, from colors to slogans or mascots; anything that helps people identify with you as a company can be showcased in an animated video.

Customer Engagement

Customers want to know who they’re buying from before deciding whether or not to buy something from them. Rather than just seeing an image of yourself on social media or reading about yourself in an article written by someone else, an animated video allows them to get to know who you are as a person.

Create Customer Loyalty

Customer loyalty is built over time. Having regular opportunities to communicate updates, new releases or honors your company is achieving over time it a great way to keep your customers engaged over time. An animated video allows your content to stand out and add your voice and character, beyond an image or articles.

How to Find the Best Animated Video Production Company for Your Business

To create animated videos for the best results, you need to know what to look for in a video production company. Here are some of the things you should consider:

Check the Experience of the Animated Video Creator

You must be confident that the animated video creation company has created such videos in the past, successfully. They’ll know what works and what doesn’t when it comes to business marketing videos, allowing them to create something that will help you achieve your objectives.

Look at Their Portfolio

It’s always a good idea to look over a company’s portfolio before hiring them. This will give you an idea of their work and whether it matches your requirements.

Examples of videos similar to what you want, as well as other types of content, will give you a feel for their style. You may also find examples of their work on their website or social media pages, which may provide you with additional information about what they can do.

Check Online Reviews

Checking out different companies’ online reviews is a great way to get a sense of how they operate and how they treat their customers.

You can also learn what others think of their products or services. If a lot of people say the company is great, it probably is. If a company has a lot of negative feedback, it might not be worth your time or money.

Why You Should Try Twelve Legs Video Services

Look no further than Twelve Legs Marketing for the best experience when producing your animation. Our team consists of full-time videographers and animators and creates professional videos for a wide array of businesses.

We are a full-service animation studio that creates animated videos for businesses and organizations of all sizes. Our team is made up of highly experienced creative professionals with diverse skills and backgrounds.

We understand that every business is unique, so we approach each project with an open mind and a new perspective, while referencing our many years of experience. We’ll create the ideal animated video for your needs, whether it’s an internal training video or a web explainer video to help promote your products.

What Makes Us Different?

Our process begins with a free 30-minute consultation to discuss your goals and marketing requirements. If we determine we are a good fit for each other, the next step is to have a brainstorming session to discuss ideas and concepts that will best meet your objectives. You have a choice to provide us with an approved script and storyboard or our team can handle those for you. Voiceover can be done by your chosen talent or we can assist you in finding a great fit for your animation.

You have a choice to work with stock characters and/or imagery or our team can develop custom animated characters for you.

Next, we begin animating your unique project and ultimately deliver the professional results you are looking for!

Please fill out the contact form on our website, and one of our representatives will be in touch.

Questions to Ask Before Hiring a Video Production Company

Visual messaging is now an essential component of any business marketing campaign. Consumers want to hear and see what businesses are doing. The quality of the video content you post has a significant impact on how your customers perceive your company.

Production companies are sprouting up all over the place. You can use these companies to ensure that you create high-quality, appealing visual content, whether you own a business or need a video shoot for personal use. But how do you sort through all of these production firms to find the right one?

You should be confident about who you collaborate with. To ensure the best possible outcome, here are some common questions to ask a video production company or videographer before hiring them.

interview questions for video production company
interview questions for videographer

How long have you been in business, and what kind of video production do you specialize in?

Experience in the world of video production equals the number of completed, successful solutions to client needs.

Different video production companies specialize in different types of videos. It is important to know if their area of specialization aligns with your objectives. The more experience a video production or video editing company has, the more insight and expertise it can bring to your project.

At Twelve Legs Marketing, we have been producing award-winning videos for nearly 20 years and understand all that goes into a project, from planning and budgeting to time management and communication on progress. All to make sure that your project is completed on time and on budget.

What are some similar projects you’ve completed?

The main reason you’re looking for a production company is to create content that stands out. Are the lighting and sound good on their previous projects? If the previous project belonged to your company, would you show it to your friends and employees?

Request samples of previous work to get a sense of filming ability, style, and breadth of execution. To see some of our recent video production projects, visit our Video Work page.

How much should I be involved in the production?

This is an important question. Ultimately, this video is going to be used to market your business, so you have to make sure it fulfills your vision and accomplishes the pre-determined goals. That means you must be involved in the pre-planning process for a video. Such as, who will be writing the script. Where will the shoot take place? Who will be producing the voiceover? What about music selection? These are all things that could affect the project’s budget so you will need to be part of the conversation.

Can you hit my deadline?

Do you have a specific deadline for submitting your videos? Communicate your expectations to the production company upfront. A company with sufficient resources can meet your deadline. Production companies with integrity will inform you if your timeline is insufficient to deliver quality content.

What is your production process?

Video production requires an extensive planning process. This question will help you understand how a production company works to see if your project will fit into their schedule. You can also find out about their potential organizational skills. Find out how many feedback stages there are and when they expect you to provide your feedback. Also, get the timeline for their pre-production before they start shooting.

Who will I be working with on my project?

To create exceptional video content, you must first establish a good working relationship. Meeting the people with whom you will be working on your project is essential for getting to know them better. Talk to the staff in the videographer position, producers, video editors, or other camera operators you will be collaborating with. Determine whether or not they are approachable and have good communication skills. Working with a crew with whom you connect will make the production process go smoothly.

How much creative control will I have over the project?

Do you have some content ideas or a shoot location you would like to be implemented in your video? If you have a concept that you need to bring to life, you should share it with the production company.

Professional production companies encourage their clients to share their thoughts on what they think should be included in their video interviews. They understand that capturing their client’s vision requires a collaborative approach.

Will you give me access to the footage?

Find out if a production company will provide you with a copy of the finished product and what they do with all of the original video clips. What is their policy on storage?

Some companies will keep the video on file for a short period of time before deleting it or will charge you to access any footage from past projects, so it’s always good to have the footage on a personal drive.

Contact Twelve Legs Marketing for your Video Production

Do you want to create content that is one-of-a-kind, personal, and authentic? We are a video production company based in Colorado Springs, CO. Our understanding of all aspects of video marketing is founded on more than a decade of working in television. Our expertise benefits our clients with the best video marketing services that appeal to their viewers.

The American Advertising Association, Radio Television Digital News Association, Society of Professional Journalists, Telly Awards, and the National Association of Television Arts and Sciences have all recognized our work over the years.

Visit us at 201 East Las Animas Street, Ste 109, Colorado Springs, CO 80903 for more information about our services. To schedule an appointment, call 719-649-5738 today!

Twelve Legs Marketing Named Full-Service Agency of the Year by the American Advertising Federation Colorado

Twelve Legs Marketing would like to share a big update. Recently, at the American Advertising Federation Colorado Icon Awards honoring the best of the Colorado Springs advertising community, Twelve Legs Marketing was recognized for outstanding work in three significant areas.

  • Volen Kiskinov was nominated for Media Strategist of the Year.
  • Jason Carter was nominated AND WON Producer of the Year.
  • And the entire Twelve Legs team (two- and four-legged alike) was nominated for AND WON Full-Service Agency of the Year.

How did this happen? Dogged pursuit. Throughout our team, we chase what’s best for our clients and partners with all our heart. We love the chase. We can’t get enough of it. It’s why we do it all day long, every day.

Thank you so much for trusting us to be part of your pursuits, helping us to grow as a team, and striving along with us. And know that these awards won’t lessen our love for the chase. In fact, they serve to make our pursuit even more dogged.

Wishing nothing but the best for you –

Your Twelve Legs Marketing partners

Why Video Advertising Consulting Is Cost Effective?

Every business has its own website, and a good number of them also have video pages. This is due to the fact that online video is currently the fastest-growing content marketing strategy.

According to research, online audiences are shifting toward video content, with the majority consuming it on mobile devices. With this scenario, businesses must develop cost-effective online advertising strategies to market their products or services through video ads.

Video consulting is one example of how businesses can save money while still getting the same results as if they hired a full-time producer.

Hiring an independent video production company may be the right decision for you if your company needs assistance developing a video strategy or if you need someone to shoot footage and edit.

Continue reading to learn more about video consulting, why hiring one is a good investment, and how much it might cost your company.

What Is Video Consulting?

Video consulting is a novel approach to video content that will assist you in connecting with your target audience, establishing trust, and driving leads.

Video consulting can be used to educate your audience about your expertise, answer their questions about your industry, connect with your clients on a deeper level, or promote your products and services.

Video ad content is quick, simple, and scalable, allowing you to reach a large number of clients at the same time. Although video content is more expensive to produce than written content, a well-executed ROI makes video marketing worthwhile.

What You Can Expect from a Video Consultant

Video consultants assist their clients in the creation of video content. They assist their clients in selecting the appropriate topics, the best approach, and developing a plan for implementing their video strategy.

Here are a few examples of what video production companies might help you create:

  • Introduction videos for your brand, products, or service offerings—to help your audience understand what you do.
  • Product comparison videos – to assist your customers in comprehending the features and benefits of your products.
  • How-to videos can assist your audience in solving a problem or learning how to use a product. You can also create a video blog (vlog) and answer questions from your audience. They also aid in increasing brand visibility on search engines.
  • Inspirational videos – to show your audience that you are just like them and understand what they are going through.

Benefits of Hiring a Video Advertising Consultant

Increase Customer Engagement

The first and most important advantage of video consulting is that it encourages customers to participate and communicate with one another.

Video is an excellent way to engage your target audience and connect with them on a more personal level. Many people are visual learners who will benefit from watching an important video that can help connect with their emotions and draw them into your brand.

Additionally, when customers learn from watching your videos, you will most likely dispel their doubts. This will increase their satisfaction with your brand, which makes them more likely to return and recommend you to friends and family.

Finally, increasing consumers’ interest in your business through video will result in higher customer satisfaction and retention.

Video Ads Are a Great Strategy To Build Customer Trust

A video, when done correctly, can provide a more complete and authentic story of your company than written content. Potential buyers want to know that the company with which they intend to spend their money is trustworthy and not just looking to make a sale.

Hiring a video consultant can assist you in putting your best foot forward and developing a trustworthy relationship with current and potential customers.

Video consultants are trained in storytelling and brand messaging, ensuring that the content created is consistent with your company’s mission and values.

It Allows Your Business To Be Flexible and Responsive to Customer Needs

A video can be customized to meet the needs and interests of a specific customer. Assume your company sells a product that can be used in a variety of industries or environments. In that case, a video can be edited to meet a variety of needs while maintaining brand consistency.

The video consultant can change the background, overlay graphics, or layout to accommodate different video ad formats. Furthermore, different subtitles can be added to suit different languages and demographics.

Video also enables you to respond to the specific needs of your customers and provide them with useful content at any time. If you have a video that addresses a common question or need, you can upload it and make it available at all hours of the day.

How Much Does a Video Consultant Cost?

The majority of video consultants charge a flat fee per video or video package. You can expect to pay between $1,500 and $5,000 for a single video, depending on the complexity of your project, the type of video you want to create, and the length of the video.

Remember that video production requires time and effort. You must invest some time in planning and creating high-quality and effective videos.

Depending on the complexity of your video, you can expect your video consultant to involve you in the brainstorming, writing, and editing of the script. They will also spend time shooting and even more hours editing the entire ad.

Contact Twelve Legs Marketing for Your Video Content Needs

We all love cat videos and funny Facebook clips, but they won’t help you increase brand awareness or drive leads. A professional video consulting company, such as Twelve Legs Marketing, can assist you in creating fun and engaging video content that will have a significant impact on your business.

Twelve Legs Marketing is based in Colorado Springs, CO, and we have a talented team dedicated to serving clients locally, regionally, and nationally.

To schedule a consultation with one of our video professionals, please fill out the contact form on our website.

Reach Audiences with Thoughtful Videos

5 min read

Over the years, Twelve Legs Marketing has been honored to be recognized by several organizations for their work. These organizations include the National Association of Television Arts and Sciences, The Radio Television Digital News Association, and the American Advertising Association. Now Twelve Legs Marketing is proud to add the Telly Awards to that list. 

Founded in 1979, the Telly Awards recognize the best work created for TV or video across all screens, with winners from elite advertising agencies, production companies, publishers, and television stations in the industry. 

As Telly Award winners, we are thrilled to be honored among industry powerhouses like Netflix, HBO Latin America, Microsoft, Adobe, and Nickelodeon. Our three Silver Telly Awards were awarded in the following categories: Non-Broadcast: Not-for-profit, Non-Broadcast: Low Budget (link), and Branded Content: Not-for-profit. 

Headlined by “Elevated By Art,” our collaboration with the Cultural Office of the Pikes Peak Region, we can’t say thank you enough to all of our partners who trust us with their reputations every single day.

Jason Carter, CEO and Videography Lead of Twelve Legs Marketing

Building a Strategy

When the COVID-19 pandemic hit, everything stopped. That includes the creation and enjoyment of art. As the leader for arts in Central Colorado, we presented this campaign to the Cultural Office of the Pikes Peak Region to help bring a light to the darkness surrounding their industry. Teaming up with the Bee Vradenburg Foundation, Elevated By Art was born.  

We realized in a time of isolation and separation, community stories would be the perfect tool to grab an audience’s attention and form a connection. So, we decided to base the campaign around local businesses and organizations that were using different art forms like dance, drawing, or cooking to help better the lives of people who have suffered from trauma in their lives.

Forging Valuable Emotional Connections

Coupled with ElevatedByArt.com, a brand-new hashtag #ElevatedByArt, and a thoroughly planned digital marketing strategy, we were able to strike a chord with the audience by highlighting the collective experience of the pandemic through individual stories.

Each video carried a different story but shared the same message “Art can help in a time of crisis.” With the planning help of the Cultural Office of the Pikes Peak Region and our extensive experience producing award-winning stories we featured organizations and individuals who utilized cooking, dancing, acting, drawing, social activism, and recycling to help those in need.

Visibility and Impact

The result of the campaign for the Cultural Office of the Pikes Peak Region was a collection of meaningful videos that could continually reach audiences and direct them toward the organization’s website, expanding their reach and impact. 

The two Silver Telly Awards we received for the project in the Non-Broadcast: Not-for-profit and Non-Broadcast: Low Budget categories further speak to the strength of the campaign. This campaign was also recognized with a MOSAIC Addy Award by the American Advertising Federation.

We were so pleased with the results we produced for the Cultural Office of the Pikes Peak Region and the accolades we received for our work. It highlights the importance of making an emotional, personal connection with your audience and how important videos are to achieving that goal.

Adaptability – A Critical Skill

The other project honored with a Silver Telly Award was titled “November Noel 2020 Virtual Event” and was in the Branded Content: Not-for-profit category. This project was for another one of our clients, Newborn Hope, an organization that offers resources to Colorado families impacted by premature birth. 

We have worked with Newborn Hope for years but in 2020, due to the COVID 19 pandemic, they were forced to turn their annual fundraising event into a virtual event. Their goal was to create a virtual version of the event that would still generate interest, feel like it met the same professional standards attendees were used to, and bring in donations. 

Creating a Strong Virtual Event

Our strategy to make the virtual event for Newborn Hope as successful as possible was to produce high-quality clips, shot in three different locations, and bring them together into one impactful video to share at the event. 

We incorporated recognizable elements such as shooting at the Broadmoor Hotel where the event typically takes place in person. This way, the attendees still have a way to connect the virtual event to the live event they are used to and they don’t feel like they’re completely missing out.

A Memorable Outcome

With our support, the final event was still up to the same professional level that attendees are accustomed to and successful in terms of getting a significant amount of donations.

The team at Newborn Hope was pleased with the results we produced for their event, saying,

The amount of time that they put into it, the care… They captured what we wanted. Twelve Legs Marketing was fantastic.

Viewers also raved about the production:

I am watching the virtual November Noel event, and I have to tell you, this is the best virtual fundraising event I have seen all year. Just really, really well done. I was so moved by the stories you shared.

The Silver Telly Awards we won for our work on the event was just icing on the cake. We learned some of the key components of a successful virtual event- a commitment to high-quality videos, eliminating potential technical problems- and delivered for the client.  

If you’d like to learn more about how Twelve Legs Marketing can help you achieve your goals through high-quality video production, please don’t hesitate to reach out.

Guide: How To Add a Manager to Your YouTube Channel in 5 Easy Steps

Learn how to add a Manager to your YouTube Channel in 5 easy steps. Why would you want to add a manager to your YouTube channel? Well, there could be many reasons from adding a colleague to allowing partners to help you manage, advertise and analyze available data.

The best part is that you do not have to share your password with anyone else. As long as the personal you’re giving access to has a Gmail registered account, it will be smooth sail.

Please note that this guide offer answers to basic questions. If you need help with advancing how your YouTube channel can further support your business and website, please feel free to reach out. We are always happy to help!

Personal vs. Brand YouTube Account

Before you follow the steps below, remember that only Brand Accounts can have roles assigned to multiple users. A Brand Account is specifically dedicated to your brand. This account is different from your personal Google Account. Troubles with setting up a brand account? Contact us today!

Add A YouTube Manager in 5 Steps

  1. Start by opening YouTube. From the top right corner, click on your logo and select “Your Channel.”

2. From the left-hand menu, scroll towards the bottom and select “Settings.”

3. The “Settings” window will have a menu item “Permissions” on the left. Once selected, an option, highlighted in blue “Manage Permissions” will be visible in the main window.

4. Next, you will be presented with a window called “Brand Account Details.” On the right-hand side you will see a blue button “Manage Permissions” – click on it. You might be asked to authenticate your Gmail account again, before being allowed to proceed.

5. In the new window, top right corner, you should see a human icon with the “+” sign – click on it. Now you will be able to enter the email of the person you’d like to add and assign them with a role. Manager allows us to help you manage your channel and video assets, without taking ownership of it.

The Video Production Dictionary

twelve legs video production dictionary

0-9ABCDEFGHIJKLMNOPQRSTUVWXYZ

0-9 –

4K with resolutions of 3840 x 2160 or 4096 x 2160, it is commonly found in consumer grade video camera and DSLRs.

720p or standard definition has a 1280 x 720 resolution.

1080 or Full-HD is the broadcast standard for consumer television.  1080 is usually followed by an “i” or “p” which stands for interlaced and progressive.  Which relates to the way the video is captured.

A –

Adobe Premier or Premier is a computer based editing software produced by Adobe.  It is one of the most commonly used editing softwares.

After Effects is another Adobe product that allows an editor to place complicated graphics on videos.  It’s a lossless program that produces extremely high quality exports.

Alpha Channel is when an image has a clear background.  This allows you to place 1 image over the top of another without blocking the image below.

Aperture commonly referred to as f-stops, determines how much light a lens allows to pass through to a camera’s sensor. This also affects a video’s depth of field.

Aspect Ratio is used to describe the relationship between an images width and height.  Common aspect ratios are 4:3, 3:2 or 16:9. Many modern day cameras allow you to switch between several aspect ratios.

Audio for videographers, it is the sound that is captured alongside the moving pictures. This is usually captured in-camera, but can also be obtained via an external recording device.

Autofocus refers to a camera and lens’ ability to keep a moving object in focus.

Auto White Balance or AWB as the name suggests is a function that automatically takes into account the light source in each scene and adjusts accordingly so your video is as close to natural colors as possible.

B –

B-roll is all video captured that is not interviews.  For example, video of the product being manufactured or used that you are trying to sell with your video.

Bit is the amount of color information your camera can capture.  8 or 10-bit is common in most consumer cameras, while high-end cinema cameras can capture many more, meaning your video will have a wider range of colors.

Blown Out, or overexposed, is when a part of your scene is unidentifiable.  This is commonly seen when conducting an interview with the subjects back towards the sun. Either the person will be a shadow, or the background will be completely white in order to see the interviewee’s face.

C –

Card Reader or Writer is a device that allows you to transfer data from your camera to your computer in order to complete the editing phase of a project.

Close-up is a classification for a shot where a person’s face – or object – completely fills the screen.

Codec is the file format for recording video files. Common codecs include H.264, MJPEG and AVCHD.

Compression is the process of reducing the size of a digital file. Compression allows you to store more files on memory cards or hard drives.

Cold Shoe is usually located on the top of DSLR cameras. Unlike a hot-shoe it does not supply power to accessories.  If the accessory needs power – like a flash or monitor – you will need an external source such as a battery back or power chord to operate.

Color Correction is the act of making sure the video looks exactly as the human eye would see the scene in the real world.  For example, you want to make sure all of the grass is green and the clouds are white.  This is usually done before the color grading process.

Color Grading is when you add a color to your footage in hopes of portraying a certain mood.  For example, a sad scene may have a blue tint across the screen, or a happy moment can be more yellow or orange. 

Color Temperature is affected by your light source.  Measured in degrees Kelvin.  This is counterbalanced by a camera’s white balance. Natural light (sunlight) usually measures between 5600K and 6400K, while artificial light (indoor lighting) usually measures between 2800K and 3500K.

D –

Depth of Field (DOF) is the measurement of how much of the background and foreground area before and beyond your subject is in focus.

Dolly is when you physically move the camera forward or backwards in relation to the subject. Also refers to a piece of equipment that allows you to make these types of moves smoothly.

DSLR (Digital Single Lens Reflex) is the most common consumer camera. Popular models include Canon Rebel series and Nikon D series.

Dynamic Range is the range of brightness reproduced in an image.

E –

Electronic Viewfinder or EVF is an accessory that enables the camera user to replicate the video of view without having to look through the eye piece.

Export the process of combining all aspects of a project, including the originals, edits, motion graphics, text, etc into one shareable file.

F –

F-Stop, otherwise known as aperture, is one of many functions that control the amount of light a camera lets pass through to the image sensor.

Field Monitor an external monitor that is usually connected through a HDMI cable in order to allow non-camera operators to view the scene.

File Format is the way an image is saved to a camera’s memory. MP4, MOV and JPEG are common types of formats.

Final Cut Pro is a MAC based video editing software.  Very commonly used in the video editing world.

Follow Focus is a divide that helps a camera operator to finely adjust the focus of a lens. More commonly used when filming with a DSLR.

G –

Gamma is the color spectrum curve that is displayed on a computer.

Gain also known as ISO. Higher gain levels result in more brightness and contrast in an image.

H –

Hand-held when video or photos are shot without the aid of a stabilizer, such as a gimbal or tripod.

Histogram shows the relationship between a scene’s highlights, midtones and shadows.

Hot Shoe is usually located on the top of DSLR cameras, it’s a live connection that allows power to be supplied to an accessory.  On-camera flash and microphones are common items used with a hot-shoe.

I –

Image Stabilization relates to a camera’s ability to internally stabilize a camera’s image.  This tactic is commonly used then filming hand held – or without the use of a tripod.

ISO (International Organization for Standardization) rates a sensor’s speed and sensitivity to light.  A lower ISO is used during less lit situations, like daytime outside. Higher ISO is used when less light is available, like at night. Impressions measure the amount of times your ad was seen by a person/loaded on a page.

J –

JPEG (Joint Photographic Experts Group) a compression method used for still images.  Allows a photographer to capture more photos on the same amount of hard drive space.

K –

Kilobyte written kB, is a metric used when referring to file size.

L –

Lithium-Ion is a type of battery. Commonly used in most digital cameras and other electronics.

Lower third is a graphic that is placed in the editing process to help identify what is on-screen.  Common use is during an interview the lower third will contain the person’s name as well as their title or relationship to the story being told.

M –

Macro lens is a specialty lens that allows you to capture small objects – like insects or rings – and make them appear life size.

Megapixel is used to describe the size of a camera’s sensor.  The more MP, the more data your camera captures with each frame.

Memory is the amount of storage available on a device.  Whether a memory card in your camera or the hard drive in your computer, the amount of memory is defined in Giga-bytes or Tera-bytes.

Memory Card a small portable version of a computer’s hard drive.  These allow you to capture images and video with your camera.

N –

Noise a term you would prefer not to hear when working with digital images.  It is the addition of artificial noise to your image.  Noise becomes common when boosting a camera’s ISO or gain in order to see the subject in a scene.

Noise Reduction is the process of removing noise from your image.  Preferably done on site and in-camera, but can be achieved with modern day computer editing software.

O –

Overexposure in video production means that there is too much light in a scene.  The most common time you see this is when a background appears purely white or unrecognizable.

P –

Pan a camera movement in which the camera moves horizontally across the same plane from left to right or right to left.

Pedestal similar to a tilt movement, but you are physically moving the camera up and down along the same vertical plane.

Pixel the smallest unit of data captured by your camera.  Most DSLR’s contain at least 10 Mega-pixels or 10,000,000.  The more mega-pixels your camera has, the larger you can increase the size of a scene without losing quality.

Pixelization is the over enlargement of a photo to where you can see the individual pixels within a photo.

PNG (Portable Network Graphics) a higher-resolution version of an image than a JPEG, a PNG also allows you to add alpha channels to an image.

Post Production or Post is all of the work that comes after film day.  This includes the editing, audio sweetening, color correction, color grading, graphic production and more. 

Q –

R –

Rack Focus when the focus of the camera is changed from one location in the scene to another.  For example, the focus starts on the actor’s face, but then adjusts its focus to behind the actor so you can see the mob running after him.

Raw Files are the highest possible resolutions available in professional cameras.  This type of file allows for a lot of freedom in the editing process, but the files sizes are significantly larger due to the extra information they have stored within them.

Red-Eye is when a subject’s eye appears red.  This is most commonly found when using a flash while taking a photo.

Red-Eye Reduction is the process of removing the red-eye look on a subject.  Many modern cameras have a red-eye setting to help with this.

Resolution relates to the image details.  The higher the resolution – or more megapixels – a camera has, the higher the resolution. 

Rig is a support system for cameras that are not meant to be used without a tripod.  You commonly see DSLR cameras being used on a rig – which contains things like monitors, follow-focus and zoom controls – to help hold all of the accessories.

S –

Saturation is the amount of color found in an image.  Scenes that are undersaturated appear black and white, while oversaturation makes the scenes appear unnatural.

SD Card (Secure Digital) a compact hard drive that fits in more digital cameras and allows the user to capture multiple photos and videos and transfer them easily to a computer.

Shot List is a list of shots the videographer would like to capture during the filming process.  The use of these shots are usually outlined in the storyboard.

Shutter controls the amount of time light is allowed to come in contact with a camera’s sensor.  A faster shutter speed allows you to “freeze” the action (common when filming sports).  A slower shutter speed allows more action to take place.  This is where you start to see blur in images.

Sound bite is a short audio clip that is used in the video.  This can be portrayed as a customer testimonial or by an employee talking about their experience working for the company.

Storyboard is a rough drawing of how the video producer sees the final product looking.  This is by no means meant to be written in stone, but it helps give direction and make sure all stakeholder’s creative vision is on the same page.

T –

Telephoto lens is a type of lens that has a longer focal length.  Great for use when capturing wildlife of sports, when being right next to your subject isn’t always possible.

Thumbnails are smaller representations of digital files. Often used when looking at an image on a digital camera’s LCD screen.

Tilt is when the camera moves vertically, up or down or down to up.  It can be used to reveal a skyline or show the relationship between something very tall and very short.

Time-Lapse is a method of capturing several images over a certain period of time.  Those images are then edited together to form a video of the time period’s events.

Tripod is an accessory that helps you balance a camera in order to keep your image still.

Truck is similar to a pan, only you are physically moving the camera from left to right or right to left, as opposed staying in one spot and then rotation around the camera.

U –

Underexposure results in not enough light coming into the camera leaving the scene too dark.

V –

Viewfinder the screen on most cameras that allow you to see what the lens sees.  Most DSLR cameras have a viewfinder that is either fixed or rotating.

Voiceover is audio that is covered by either b-roll of graphics, so the person is heard but not seen.

W –

Watermark an image or icon that helps identify the creator of a piece.

White Balance is the process of aligning the cameras setting to ensure your image is produced in a natural looking color.  If the white balance is set incorrectly, an image could appear blue or yellow.

Wide Angle is a type of lens that allows you to capture more of each scene.  Accompanied with a shorter focal length, wide angle lenses are great for panoramic or scenic shots.

X –

Y –

Z –

Zoom the act of being able to bring the subject closer in frame without having to physically move the camera or lens closer.

How To Choose the Right Camera for Your Corporate Video

5 min read

Ready to start making videos for your business?

Excellent news! With 85% of internet users in the U.S. watching videos online, it’s probably time to boost your brand presence in this important medium, if you haven’t already.

First things first, though—we’ll need to decide on the best camera for your business video shoot.

While there may not be one perfect camera for all situations, understanding the goals and ideal end result for your video can help us determine the type of camera best suited to your needs. Is turnaround time of the essence for quick posting (or even live streaming) on social media?

We like to understand the venue where the production will take place too. Many surrounding elements can impact our recommendations for equipment.

For example, if you are shooting in weak light that may require more precise lens options.

Are there lines from actors that will need to be recorded? That will determine the size of the crew and audio equipment needed.

What’s your budget for video production?

These are all variables that will help inform our decision.

Remember, don’t get hung up on the most advanced (and expensive) technology. There are several options we can to capture quality video for your business. Let’s start by examining the two opposite ends of the spectrum.

Red Camera or Smartphone: Is Either Right For Your Corporate Video Production?

Red Cameras

At the apex of professional-grade cameras sits the Red Camera. It’s a staple in Hollywood (along with other high-end options from ARRI) meant for cinema-style shooting. It uses traditional film lenses and other film hardware including matte boxes and follow focus systems—yet it’s completely digital. Red Cameras come with serious gravitas. And not surprisingly, they also come with a huge price tag. 

Sure, we can make your video look like The Joker

But for most small business owners (and even large companies for that matter), using a five-figure video camera for a corporate video is not only incredibly impractical, but totally unnecessary. With recording formats that allow for a ton of work to be done in the editing room, it’s no surprise that big budget films lean heavily on Red Cameras. But, odds are the budget for your corporate video is slightly less than the $60 million it cost to make The Joker.

Don’t get us wrong, the jaw-dropping capabilities of these cameras are pretty awesome.

And as a top video production and marketing agency, we want every corporate video we produce to be the Citizen Kane of corporate videos—but using a video camera of this caliber for a 90-second clip that ends up on your Facebook page might be overkill.

Smartphone Cameras

Compact, always at the ready, and easy to use, the video quality on smartphone cameras has come a long way. 

Smartphone cameras are lightweight, portable, can shoot landscape or vertical, and most offer some special effect options like time-lapse and slow motion. Smartphone cameras even shoot in HD (many also have 4K options!). 

Just remember that not all 4K/1080 HD footage looks the same. The sensors on a smartphone are smaller than more advanced cameras, so even though the footage is HD and 4K in image size, the quality will be lesser when shot on a phone. 

Storage space can also be a concern when shooting a lot of video on a phone. Here’s what you can expect, based on video settings…

Standard video recording:

  • 720p HD at 30fps: 40MB per minute
  • 1080p HD at 30fps (default resolution): 60MB per minute
  • 1080p HD at 60fps (smoother video): 90MB per minute
  • 4K at 24fps: 135MB per minute
  • 4K at 30fps: 170MB per minute
  • 4K at 60fps: 400MB per minute

Slo-mo video recording:

  • 1080p HD at 120fps: 170MB per minute
  • 1080p HD at 240fps (most frames, default): 480MB per minute

Bottom line: to get started on the production of your business videos, often the best thing to do is just that…get started. And the easiest, most cost-effective way to do it is with a smartphone. 

Camera Options for your Business Video

Now, let’s take a quick look at all the options for making the perfect business video.

smartphone camera for corporate video

Smartphone cameras

As mentioned, convenience and ease-of-use outweighs quality, but as we’ve established, smartphone cameras can hold their own these days. A suitable option for efficient video capture.

Compact Cameras

Also known as point-and-shoot cameras, they’re a slight professional step up from a smartphone camera. Most compact cameras are easy to operate with focus-free lenses and auto settings for exposure and other key features.

Bridge Cameras

The intermediary between point-and-shoot and more high-end cameras, bridge cameras include one fixed but versatile lens with auto and manual options.

Mirrorless Cameras

Light, compact, fast, and great for video, but limitations include less than ideal in-camera audio options, fewer lenses and accessories than DSLR and professional cameras

DSLR Cameras

A Digital Single Lens Reflex (DSLR) camera is essentially a digital photo camera fitted with the ability to take high quality HD videos. These cameras come with extensive lens selection and optimal viewfinders. 

Cinema-Style Cameras

High-end options from Red, ARRI, Sony and Canon dominate this market. They come with more bells, whistles, and far superior video and audio quality. They’re very expensive, best suited for professional videographers and those who need that “motion picture” look and feel to their videos. 

Share Your Story Through Video

Always remember that the quality of your video will be rendered meaningless if no one sees it. So in many cases, businesses find their sweet spot in erring on the economical side with video production costs—thus ensuring there’s more than enough budget left to optimally market and distribute the video.

If you have questions or would like to see how Twelve Legs Marketing can help you produce videos for your business, contact our award-winning video production team any time for a free 30-minute consultation!

Benefits of Hiring and Working with a Marketing Agency

Benefits Of Hiring And Working With A Marketing Agency | Twelve Legs Marketing

What’s the meaning of life?

Do aliens exist?

Zeppelin or The Who?

Sadly, we may never have a definitive answer to those age old questions. But what about the most profound dilemma of all…

Should you outsource your marketing or keep it in-house?

alien cartoon graphic

Whether you’re a 3-person startup, a blossoming business with dozens of employees, or a large and established organization, there are pros and cons to both options. Ultimately, it all comes down to your unique situation. Here, we’ll focus on some of the key benefits to hiring a marketing agency—and a few best practices for getting the most out of your partnership.

Marketing Agencies Are Cost Effective

Let’s start with obvious: hiring a full team of talented marketers is not only challenging and time consuming, but also mighty expensive. According to the recent 2020 Salary Guide: Creative and Marketing, their combined salaries alone will set you back more than $850,000/a year, and that’s before you open your big heart and offer benefits.

  • Chief Marketing Officer: $164,000
  • VP of Marketing: $145,000
  • Digital Strategist: $79,750
  • Marketing Manager: $78,000
  • Content Strategist: $73,500
  • Copywriter: $72,500
  • Web Designer: $69,250
  • Video Editor: $59,500
  • Social Media Manager: $59,500
  • Account Executive: $55,000
money floating in front of you

Maybe you’re just looking for help with digital and video. Perhaps content and copywriting is your current need. Or website development and social media could be a concentration right now. A marketing agency can provide specialized focus and expertise depending on your budget and business needs, and if it’s the full service treatment you seek, any good marketing agency will provide the services of all those specialists for far less annual cost.

Pro tip: Commitment = savings. Quality agencies prefer to avoid small, one-off projects. Partnering to share in long-term success often makes the most financial sense for all involved.

Marketing Agencies Can Scale…Fast

marketing idea to creation infographic

If you need to raise awareness, increase leads, drive sales, launch a campaign, or overhaul your website, starting from scratch internally is a herculean (and time-consuming) effort. Posting the job, pouring over resumes, several rounds of interviews, checking references. When you finally get the right person or people in place, then begins the on-boarding, training, and finding the right tools and equipment to help them succeed. 

Even if you currently have a team in place, there’s always a constant battle of turnover and new talent acquisition, more training, more implementation…

When you hire a marketing agency, they come pre-equipped to hit the ground running. It’s all about fast and efficient innovation, and your ability to boost your efforts and scale increases exponentially. Outside experts and specialists from marketing agencies are ready for all phases of your mission-critical projects, so they can begin, progress, and reach full maturity in a fraction of the time. 

Pro tip: Sharing is caring! If you have current messaging, brand guidelines, customer personas, past collateral, examples of marketing you like/don’t like, etc., it can greatly expedite the process and help your agency partner succeed even quicker.

Marketing Agencies Stay Ahead of the Trends

The marketing world never stops evolving. More than ever before, today’s digital age requires us to not only keep up—but stay ahead of all the tactics, techniques, and trends that seem to shift almost daily. 

And with that fact comes a hard reality: very few in-house marketers can keep up. They’re so bogged down in day-to-day tasks—simply checking the box and moving onto the next assignment—that learning, growing, and adapting with the industry always seems to sit on the back burner.

Marketing agencies are different. It’s their job to fully understand the latest Google algorithm updates, overnight Facebook policy change, content marketing best practices, SEO nuances, and everything else moving the needle in the marketing world. 

types of marketing


On top of all that, you can rest easy knowing your marketing will benefit from unprecedented access to the latest marketing tools and platforms. We’re talking premium-level softwares, services, and analytics reporting that would cost you a lot of time and money to implement and learn. 

The expansive, cutting-edge suite of industry research, trend monitoring, and social media listening tools used by Twelve Legs Marketing would cost your in-house marketing team thousands of precious budget dollars each month, for example.

Pro tip: Trust in your agency’s process. Becoming a “client” may be a transition for you. If results don’t come overnight, know that your success is your agency’s success…you chose them for a reason. 

Marketing Agencies Reduce Your Stress

CEOs and Marketing Directors who choose to keep everything in-house have to manage employee stress, squabbles, and the inevitable interoffice politics that can often derail progress. Professional development, performance reviews, and everything else that comes with managing a team is laborious. 

executives making marketing decisions

Agencies on the other hand, are set up to manage themselves. The good ones employ a full team of experts who are fine-tuned to function as one cohesive unit, with a full suite of internal processes, procedures, and daily check-ins to ensure each client receives the care and attention they deserve. 

Ultimately, this gives you the freedom to set your marketing efforts on auto-pilot with the knowledge that your goals are being met and objectives exceeded by a trusted team of skilled professionals. 

Pro tip: Lay it all on the line. If there are tensions or challenges among your in-house teams, executives, and decision-makers, tell your agency. Keep it professional and on-the-level, but full transparency makes it easier to execute and deliver on a collective vision.  

Is Hiring a Marketing Agency Worth It?

Are there benefits to keeping marketing in-house? Absolutely. Homegrown expertise, ease of communication, and 24/7/365 commitment to your brand vision and company values, to name a few. 

But as we’ve shown, agencies certainly offer a lot of value.

Many businesses choose to use a combination. Maybe you have a talented writer on staff, but digital marketing is just too far out of your comfort zone. 

Whatever your unique situation is, if and when you’re ready to explore the benefits and possibilities of working with a marketing agency, the Twelve Legs Marketing team would love to get to know you—reach out and say hello any time!

P.S. – It’s gotta be The Who, right?

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We are excited to announce that Twelve Legs Marketing, won a Heartland Regional Emmy Award!