Reach Your Target Audience Effectively and Make an Impact
Video is highly engaging. It is visual and in some cases can be seen as a premium category of display advertising. Because it is a moving image with audio, you can share a lot more information in a much more engaging way. Video advertising is good for:
- Lead Generation
- Social Engagement
- Explaining Products or Services
- Featuring the Culture of Your Business
1 Minute Of Video = 1.8 Million Words
Video is highly engaging. It is visual and in some cases can be seen as a premium category of display advertising. Because it is a moving image with audio, you can share a lot more information in a much more engaging way.
Maximize Your Reach In An Efficient Way
Video has a huge potential for reach, in Colorado Springs, regionally or nationally. In this case, we no longer talking about small audiences on websites. We have the ability to aggregate large audiences and reach them similarly to television with smart video advertising buys. At the same time, online video advertising has much higher targeting possibility than TV, even in a localized setting, such as Colorado Springs, because you have data on who is watching and what their interests and recent behaviors are. When people feel ready, they can also interact with your online video ads.
Online Video Advertising Placements
Another great aspect of online video is the ability to choose where your ads are placed. Online video advertising placements include:
- Pre-roll: ads show at the beginning of video content
- Post-roll: ads show at the end of he video content you watch
- Mid-roll: ads are displayed in the middle of longer content you are watching
- Promoted or suggested videos show on networks such as YouTube and Vimeo, where while you are searching for content, videos show as a sponsored, suggested content
Pay Only For Engaged Users
Another aspect, which emerged with online video advertising, is the ability to pay only for viewers who are continuing to watch your video ad or watching with the audio on. Yep, you read that correctly. True View (a YouTube product) is a great example, in which the viewer is given an option to skip the ad after 5 seconds. A logical question here would be “Why would I ever allow someone to skip my ad?” Well, on the one hand, if people skip your ad, you do not have to pay for the first 5 seconds they viewed (powerful messages can be shared in 5 seconds). You only pay for customers who chose to continue watching your ad. On the other hand, you can also learn through testing what is truly impactful - what keeps viewers attention.
Here is a powerfully executed video ad (spoiler alert - if you are a true dog lover, this might be an intense 35 seconds):
Now That You Know The Puppy's Faith, Are You Ready To Make An Impact With Video Ads?
Whether you have a quick question or an idea you want to bring to life, contact us. We can help grow your business through Video!